Below is a selection of work from four years in content marketing at Optimizely.

Thriving in the Era of Personalization: 5 Challenges to Overcome

Geared towards online retailers, this microsite highlights five major challenges in customer experience retailers must focus on to stay competitive.

Web | PDF

The Personalization Toolkit

Comprised of four parts, the assets inside this toolkit are the building blocks for launching a personalized website experience.


Grow Your Agency with Optimization

This ebook teaches agencies how to build a robust optimization program.


Case Study: Brooks Running

Brooks Running decreased the return-rate for indecisive shoppers by 80% with this campaign. In this case study, I tell how they did it.


Case Study: Secret Escapes

I wrote this case study about how Secret Escapes, a flash-sale luxury travel company, Increases Lifetime Value of Travel Deal Seekers.


Case Study: MVMT Watches

In this case study I explore how MVMT Watches optimized their cross-selling strategy, mitigating the risk of introducing a new product with testing.


Blog Posts

I wrote many, many blog posts in my time at Optimizely. You can view them here. A few of my favorites are: