Inbound Con 2016 | Toronto
“The Building Blocks of Website Personalization”
MozCon 2016 | Seattle
“Uplevel Your A/B Testing Skills”
A/B testing is bread and butter for anyone who aspires to be a data-driven marketer. Cara will share stories about how testers, from one-person agencies to dedicated testing teams, are doing it, and how you can develop your own A/B testing expertise.
CTA Conf 2016 | Vancouver
“The Homepage is Dead”
Yes, I said it. THE homepage is dead. No, this doesn’t mean you should all go delete your homepages. It means that a single version of the homepage that targets everyone who visits your site is a thing of the past. It’s time to uplevel your homepage with some personalization and move from ‘the” homepage to “a” homepage”
MozCon 2015 | Seattle
“Online Personalization That Actually Works”
Personalizing your marketing may be a daunting idea right now, but after I break it down, you’ll realize why embracing it early will be transformative, highly lucrative, addicting, and not creepy.