TALKS

Talks
 Past

Inbound Con 2016 | Toronto

“The Building Blocks of Website Personalization”


MozCon 2016 | Seattle

“Uplevel Your A/B Testing Skills”

A/B testing is bread and butter for anyone who aspires to be a data-driven marketer. Cara will share stories about how testers, from one-person agencies to dedicated testing teams, are doing it, and how you can develop your own A/B testing expertise.

Slides


CTA Conf 2016 | Vancouver

“The Homepage is Dead”

Yes, I said it. THE homepage is dead. No, this doesn’t mean you should all go delete your homepages. It means that a single version of the homepage that targets everyone who visits your site is a thing of the past. It’s time to uplevel your homepage with some personalization and move from ‘the” homepage to “a” homepage”

Slides


MozCon 2015 | Seattle

“Online Personalization That Actually Works”

Personalizing your marketing may be a daunting idea right now, but after I break it down, you’ll realize why embracing it early will be transformative, highly lucrative, addicting, and not creepy.

Video | Slides